Italian luxury sportswear brand C.P. After signing a multiyear partnership with Envision Virgin Racing, the company is back in motorsport and will be an official supplier.
C.P. will be partnering with Envision Virgin Racing starting Season 8 of Formula E World Championship to provide the team with an exclusive range race and travel wear.
Since its formation in 1971 by designer Massimo Osti, C.P. has been a strong supporter of motorsport. In 1988, it sponsored the Mille Miglia open-road endurance race. Its most famous Goggle Jacket was inspired by this sponsorship. The jacket incorporates goggles in the hood as well as a clear lens inside the sleeves so that racers could quickly check their time.
In a statement, both companies said that they will also collaborate to maximise their marketing strategies, including a commitment to sustainability and the safeguarding of the environment. The collection will showcase this collaboration with team members wearing pieces made of 100% recycled fabric that contains no raw materials and requires 62 percent less energy.
This common ethos and focus on sustainability will also see both companies join forces to promote Envision Virgin Racing’s ‘Race Against Climate Change,’ an initiative to accelerate the transition to clean, secure and affordable renewable energy and speed up the mass adoption of e-mobility. C.P. to be official supplier to Envision Virgin Race for Formula E World Championship.
Lorenzo Osti, president at C.P. Company and son of its founder Massimo Osti, said in a statement: “We’re proud to join Envision Virgin Racing in their Race Against Climate Change since innovation and commitment to protecting the environment has always been in the DNA of C.P. Company.”
“Massimo Osti strongly believed in electric mobility: in the late eighties he was one of the founders of the ‘Green Turtle Team’ – one of the first electric racing teams who participated in national and international competitions. His avant-gardist outlook and support for sustainable energies continues in the partnership with Envision Virgin Racing.”
Sylvain Filippi, managing director and chief technology officer at Envision Virgin Racing, added: “We are delighted to welcome C.P. Envision Virgin Racing welcomes Company back into motorsport. We share a common commitment to electric racing, a sustainable planet and a new way of looking at the world. This is a great partnership.
“We are pleased that another innovative brand has joined our growing stable of partners and we all look forward to wearing their iconic apparel in Season 8.”