Canadian fashion retailer Hudson’s Bay has announced plans to split its physical store network and e-commerce operations into two separate businesses in a move it says will accelerate its digital-first transformation. The Bay will manage both the brand direction, marketing, buying and planning as well as technology for the businesses.
The company said the new structure will “materially accelerate the biggest growth opportunities for each business”. According to The Bay, it is the sixth-largest Canadian e-commerce company.
Nairn said: “The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation – including the creation of Technology Hubs in both Toronto and Seattle, increased fulfilment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment.” Hudson’s Bay offers Canadians easy access to the products they want and need in major cities all across the country. It also provides high-touch services that few other companies can offer.
