Hudson’s Bay will split its e-commerce and store network into two businesses

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Canadian fashion retailer Hudson’s Bay has announced plans to split its physical store network and e-commerce operations into two separate businesses in a move it says will accelerate its digital-first transformation. The Bay will manage both the brand direction, marketing, buying and planning as well as technology for the businesses.

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The company said the new structure will “materially accelerate the biggest growth opportunities for each business”. According to The Bay, it is the sixth-largest Canadian e-commerce company.

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Nairn said: “The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation – including the creation of Technology Hubs in both Toronto and Seattle, increased fulfilment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment.” Hudson’s Bay offers Canadians easy access to the products they want and need in major cities all across the country. It also provides high-touch services that few other companies can offer.