Nordic fashion chain Kappahl has unveiled a new logo, rooted in its vibrant history, to mark the start of what it is calling a “major transformational journey”. Over the next few years, many areas of Kappahl’s business will evolve and change. We strive to provide inspiring customer experiences each day.
The updated logo is part of Kappahl’s wider visual identity and brand strategy to shift towards a more value-based brand to help its continued growth in new markets and channels and develop new brands. This has helped the Kappahl team become more focused and stronger.
“The new logo represents the future Kappahl. It’s a signal to our customers and the rest of world that Kappahl is alive,” says the brand founder. “We have analysed our history of graphic design and taken inspiration from Kappahl’s confident 1970s look.” “Round, geometric, assertive shapes and a slightly heavier typeface re-create that same visual character, without taking too big a step away from where we are today.”