Emeraude Tobia designed ‘Love, Em.’ to show the power that a woman’s body has. The actress, best known for her role as Isabelle Lightwood in Shadowhunters, began working on the clothing line in October last year. Six pieces are included in the limited collection, including a floral print midi-dress, a crepe top and matching skirt, as well as a scrunchie.
Each item from Love, Em fits into a pastel colour scheme, with floral prints, lightweight fabrics and elasticated fits prominent throughout the majority of the designs. Tobia created a series of campaign and try-on videos that she shared with her followers. She explained the inspiration behind each piece in both English as well as Spanish.
Through the Behind the Brand video series, the actress turned designer explains the fabric choices being centred around the feeling of freedom and romance, with lightweight materials like viscose and rayon picked to mirror the colours used and the way the fabrics feel on the skin. “I want to ensure that the sizing is also inclusive. Everybody should feel comfortable and at ease when they wear my clothing.”
The items are available to purchase worldwide, with some items already sold out in a few sizes. The actress plans to expand the line with a holiday collection at the end of this year.
