H&M will launch a reselling platform in Canada next month

H&M, the Swedish retailer giant, is set to launch its second-hand fashion platform next month in Canada as it expands its presence on the hot resale market.

The new platform, called H&M Rewear, is a “one-stop digital customer to customer (C2C) resell destination” powered by London-based Resale-as-a-Service (RaaS) technology company Reflaunt. H&M Canada will launch Rewear as this is a Canadian initiative. Launching on September 7, the platform is the latest push by H&M into the fast-growing resell market.