FASHION NEWS

Sneakerheads! Is eBay’s Mobile Authenticator coming soon to your area?

pair of gray Nike high-top sneakers on snow

Think of it as the Antiques Roadshow for hypebeasts. This TV series, which has been running for over 40 years, sends its presenters to various towns to appraise antiques and heirlooms. It was originally created in the UK but quickly spawned many international editions. It covered items such as glassware, manuscripts and timepieces. eBay UK now has a similar approach to the most sought-after collectors item, the sneaker.

pair of gray Nike high-top sneakers on snow

After debuting at Europe’s largest Sneaker Festival, Crepe City in London, the eBay Mobile Authenticator, a converted ice- cream truck, will pull into the English cities of Leeds, London, Manchester, Glasgow and Nottingham in the coming weeks amid a party atmosphere with DJ performances and refreshments. Independent experts can authenticate your sneakers in person. You can also sell them off at no additional cost.

Hyped sneaker drops are the contemporary retail model that shows no sign of waning. They are still very popular. This is evident by the long waiting lists, watch lists, and the long lines of young customers outside selected stores in major cities around the world. In 2019, the global sneaker market was valued at 100 billion dollars. The pace of drop has only increased as a continuous cycle of newness fuels the desire for the latest limited edition. The eBay Mobile Authenticator will stop traffic, as there were 9 pairs of sneakers on eBay UK last year. Three Nike sneakers were the top-selling on eBay UK in 2021: Nike Air Force 1’07 Triple White and Nike Dunk Low Retro Black White Panda. Dior’s Air Jordan1 AJ1 high OG Grey sneaker sold for 6990 Pounds (approximately 9600 Dollars).

How eBay’s Authenticity Guarantee for sneakers works

The program is expected to include more brands and sneakers at lower prices by the end of this year. The resale platform has partnered up with Sneaker Con. This is a world-renowned organization that specializes in sneaker authentication. eBay’s sneaker program is the only one to use an independent third-party authenticator.

man in blue dress shirt sitting beside man in blue dress shirt

When a sneaker purchase is made, the seller ships it directly to eBay’s authentication centre where the independent authenticator confirms they are consistent with the listing title, description, and images, and then performs a multi-point physical authentication inspection of box, shoe and accessories. To verify the authenticity of the sneaker, an eBay tag with NFC chip technology is attached. This helps to ensure that the buyer has confidence in its collectability and resale potential. Sellers who offer returns can use eBay’s sneaker authentication program to ensure that the item originally sold is returned via a verified returns process.

“Sneakerheads come to eBay to buy and sell exclusive sneaker drops that are hard to get your hands on and based on the success of our Authenticity Guarantee programme, it’s clear that they enjoy having complete confidence when doing so,” says eBay UK’s Wahaaj Shabbir, Sneaker Category Manager. The mobile authenticator is something we’ve never seen before. You just need to bring your sneakers and the experts at Sneakercon will authenticate them.

While Antiques Roadshow created a popular dialogue around antiquities of the past, eBay’s Mobile Authenticator speaks squarely to the most coveted items from contemporary culture. Sneakerheads based in the US will be keeping an eye out for new releases and checking to see if the Mobile Authenticator, which was piloted in the UK, will be available here.