Brooke Farris has been appointed chief executive officer at Rip Curl Surfwear, effective immediately. “Farris replaces Michael Daly, who was recently promoted to group chief executive officer and managing director of Kathmandu Holdings, the brand’s owner. “She will bring the same dedication and leadership to her new role, which I am sure she will.”

man in black wet suit surfing on water during daytime

Farris joined Rip Curl in 2010 and has held numerous roles for the company including running Rip Curl surf events around the world, executing marketing strategy across retail, wholesale, social media, team, and events as the ANZ marketing manager, to leading online as the general manager of digital and forming a key part of Rip Curl’s global executive team. “It’s an honor to be named the chief executive. It is an honor to lead our passionate and talented team around the globe. I am motivated to continue our 52-year history and capitalize on our market success.”, says Farris.