hildren’s lifestyle brand Heidi Rose London has launched its debut collection, filled with planet-friendly accessories, decor and clothing. They saw a need for fun, eco-friendly and customizable ways to track special events.
At the core of Heidi Rose London’s debut collection are milestone patches, an embroidered selection of numbers, time periods, occasions and artworks to celebrate children’s most important life events and personalise their play. To personalize each item, the reusable embroidered patches are magnetically attached to or layered on top of other items.
The debut collection caters for both boys and girls, from newborn up to the age of seven, and features playmats, capes, crowns, wands and patches all made to inspire kids’ pretend play and celebrate milestones such as bringing baby home, birthdays or every day. Each theme comes with a patch box that includes 30 patches. These can be personalized with numbers and phrases like’snug’,’snug’, ‘hot air balloon’, and others.
The Heidi Rose range was designed in London and made in India by artisans using the highest-quality organic cotton.
