Astbury Collections, owners of welly boot brand Evercreatures and coat brand Rainmac, has acquired Simply Hike, a leader in gear for outdoor adventurers, walkers, hikers, mountain climbers and skiers, for an undisclosed sum. Evercreatures was a supplier of Simply Hike. I had a good understanding of the business. Even though it is in a competitive industry, there is a lot of potential for this business. At its peak, it generated 3.5 million pounds annually.
“It is a strong retail brand, has an excellent reputation and superb customer loyalty, with good traction on social media. Simply Hike’s tips and reviews are a popular feature. We will continue to add these features. Although the business has its difficulties, especially rebuilding in this current climate, the response from customers and suppliers has been very positive.”
With regards to Simply Hike’s recruitment plans, Bailey added: “We will need more staff across different areas and are looking to expand the warehouse, customer service, sales and marketing teams. We await funding approval from the government’s Kickstarter program and will offer opportunities to help young people get back in the workforce.”
Simply Hike was launched in 2006 offering hiking, walking and camping equipment. The business expanded its outdoor expertise to include skiwear for children, women and men in 2017.