Serena Williams and Nike will launch a new line of performance apparel, shoes, and accessories in partnership with ten emerging designers to complete the Serena Williams Design Crew apprenticeship program.
The collection is set to feature jumpsuits, shorts, t-shirts, a collection of shoes and more, all designed for the purpose of tennis performance. Each design aims to reflect Serena Williams’ style and legacy. One jumpsuit is inspired by the African Kente fabric, which is featured throughout the collection.
A description of one of the bodysuits reads: “The Serena Williams Design Crew Bodysuit immortalised every year she’s won a grand slam on the smooth tape down each side. The Serena Williams Design Crew’s ten designers are renowned for their creativity and craft. This bodysuit features an asymmetrical turtleneck overlay with breathability and well-integrated breathability.”
On the player’s role in the program, Nike vice president and global creative director, Jonathan Johnsongriffin, said in an interview on the brand’s site: “Serena has been so committed to the program. She would like to meet each apprentice. She would like to see each apprentice’s portfolios. She would like to be part of the product briefing. She would like to participate in the design reviews.
The design crew initiative was set up by Nike and Williams in 2019. The design crew initiative was created by Nike and Williams in 2019. Its purpose was to bring together select groups of future designers to participate in an apprenticeship program that promotes diversity in design. The group created the lifestyle and performance clothing and accessories that Williams inspired after a six-month design curriculum.
“Sports are a conduit to attributes that make the world better,” said John Hoke, Nike’s chief design officer. “Sports are a way to empower yourself, inspire confidence, give kindness, and build connections. This means that every program we create, Selena William’s Design Crew, Women in Nike or any product we create, is connected in their inherent nature of empathy. This is a way to open up the possibilities and make a greater impact on designing for all athletes.”
Nike has already announced the second edition of the apprenticeship project, this time working alongside eleven Chicago based apprentices.
