Just launched fashion magazine Vogue Scandinavia and Finnish forest products manufacturer Stora Enso have won the Red Dot Design Award in the “brands & communication” category for their renewable eco-packaging concept created to replace plastics in magazine packaging. The cover featured Greta Thunberg, the magazine’s founder. The packaging does its part in protecting the environment by being completely carbon neutral. It uses a renewable, low-carbon material and is energy efficient.
Vogue Scandinavia pioneers sustainable magazine packaging
It comes in two versions: one for the normal edition and one for the collectors’ item limited edition, which are both made from Stora Enso’s fiber-based and renewable Ensocoat. The first replaces single-use plastic wrap used in magazines, while the limited edition packages are rigid boxes with matching artwork.
“Vogue Scandinavia was launched to disrupt the media landscape in the Nordics and to lead the way in sustainability. Martina Bonnier (editor-in-chief of Vogue Scandinavia) stated in a press release that they want to make the magazine journalism more accessible and contemporary. “Stora Enso, the true innovators of carbon neutral packaging design, is the ideal partner for this.”
“Vogue Scandinavia is a true inspiration for us as they push the boundaries in everything they do. David Ekberg, EVP Packaging Solutions, at Stora Enso, said that their ambitions, combined with our expertise and in sustainability, help move us towards a greener fashion sector.”
The Red Dot Award is granted for exceptional design quality and creative performance. Around 20,000 submissions were received worldwide in 2021 for the categories “product design”, “design concept” and “brands/communication”. Red Dot is an international seal of excellence in design. Red Dot yearbooks, museums and the Red Dot website present the award winners.