Our work at WAWWA is united by the desire to explore the outdoors and protect it. The Spring/Summer 22 WAWWA Collection has no exception. It draws inspiration from Thomas More’s book “Utopia”, prompting us explore our utopia ‘the lawn is greener where it is watered’.
The brand founder says:
“An utilitarian approach can be seen in both fabrication and construction, ensuring a long lifecycle of our garments. The range continues to expand with Unisex silhouettes and a few carefully considered womenswear Jersey pieces. We are always evolving and increasing our use of recycled fabrics. In both our clothing and accessories, we use 100% recycled, Italian cottons and nylons.
Our Core Collection of never out of stock items is here to stay and WAWWA wardrobe staples are updated in fresh new colourways. The seasonal colour palette includes warm ginger biscuit, earthy browns and greens as well as neutral tones made from raw undyed cotton.
Intricate graphics that explore the idea of what a utopian world looks like can be seen across GOTS certified organic cotton tees, sweats and hoods. All our jerseys are made in Portugal and have a high standard of quality. Our jersey collection now includes hemp jersey and organic cotton waffle. For our comfort-conscious customer, track pants are back and new jersey shorts are making a comeback.
The Trail Jacket is given a summer makeover, offered in a soft organic cotton canvas, garment dyed for a unique finish. A new 100% recycled nylon microgrid-ripstop jacket has been launched. The jacket is lightweight and water-repellent, compacting easily into its chest pocket. This packable pullover has a soft peaked neck and adjustable hem, as well as zips made of recycled materials. It is slightly larger than the average pullover, which allows you to layer underneath during unpredictable weather and changing seasons.
Our new 100% recycled cotton uses a waterless dyeing technology. It retains its essential breathable, quick drying and lightweight cotton characteristics while maintaining a technical handle. The range includes a modern take on the Guayabera shirt. It has a slightly larger fit and a clean aesthetic that is enhanced by its transparent button fastenings. The shorts come in a relaxed fit and have a bias cut gusset that allows for various movements.
We delve further into printed fabric, experimenting with both digital and hand crafted mediums. We explore a modern approach to Indian blockprinting and digitally distorting imagery. This is evident in our second capsule launch of the ltd edition for Summer ’22.
We continue with our 1+1 range of accessories that work on the model of one bought, one donated and after much time spent sourcing the perfect pants, we add organic men’s and women’s underwear to the collection. To reduce the carbon footprint of each garment, we use recycled fabrics and trims. We also partner with ethical factories that use renewable energy.