Singapore Airlines makes flying more attractive for business travelers

Singapore Airliner

Singapore Airlines will integrate its corporate travel programs under the HighFlyer brand starting September 1, 2021.

The airline says this will provide even greater value, benefits, and options for corporate customers from businesses of all sizes, ranging from large multi-national companies to small and medium enterprises. The main change? Both will be available under the same banner starting in September.

“With the integration, new features will be introduced while all benefits currently available in both programmes will be retained in the new HighFlyer,” Singapore Airlines announced this week. While you will still be able fly Singapore Airlines as normal, there may be some additional benefits. If you and your company decide to fly on Singapore Airlines’ budget airline Scoot, you will have more flexibility to earn points.

Singapore Airliner

“Participating companies will be able to enjoy preferential corporate fares, and earn HighFlyer points, for all eligible travel on both Singapore Airlines and Scoot, the two passenger airlines within the SIA Group,” Singapore Airlines says. These perks include higher-eligible booking classes that allow HighFlyer points to be accrued on non-corporate discounted flight tickets, and rewards for meeting certain milestones in customer spending. Singapore Airlines will expand its rewards catalog for HighFlyer members and offer more ways to redeem HighFlyer points.

The updated HighFlyer programme aims to make things ~smooth~. The programme’s customers will be able to book flights and redeem rewards from one place. They can also manage their travel easily through the portal. Customers who are eligible will be entitled to priority services, such as airport standby and priority reservation waitlist.

Additionally, Singapore Airlines is planning to introduce new HighFlyer earn and burn options with non-air partners such as hotels and car rental services, which relate to business travel needs. According to the airline, this will offer customers more opportunities for earning and using their HighFlyer Points.

Singapore Airlines explains: “HighFlyer, together with the SIA Group’s loyalty programme KrisFlyer, provides rewards to companies, as well as their employees, who travel on SIA and Scoot. Business travellers who have a KrisFlyer membership may earn miles on top of the HighFlyer points their company has earned.

blue and white airplane seats

“Companies can also reward their employees by converting HighFlyer points into KrisFlyer miles. SIA has increased the conversion rate from two HighFlyer miles to one KrisFlyer Mile to one HighFlyer.”

HighFlyer will be available in all countries and have four tiers: HighFlyer, HighFlyer Silver, HighFlyer Gold and HighFlyer Platinum. Enrollment in the basic HighFlyer entry level will be free. The Silver, Gold, and Platinum tiers will require an annual minimum spend. You can enrol starting September 1, 2021.

“Current SIA Corporate Travel Programme accounts will have their contracts renewed under the new HighFlyer programme, and current HighFlyer accounts will automatically be eligible for the new benefits at the launch. HighFlyer, which will integrate our corporate travel programs, will offer more flexibility, benefits and options to this important group of customers.”