FASHION

Farfetch introduces a ‘pre-order’ option to reduce fashion waste

shallow focus photo of mannequin wearing brown sunhat

Luxury e-commerce platform Farfetch is launching ‘pre-order’, a new service providing consumers with “early access” to the newest products throughout the season. The campaign shipped no samples and the influencers will use digital assets to ‘wear’ pre-order styles.

shallow focus photo of mannequin wearing brown sunhat