Fashion retailer & Other Stories, part of the H&M group, has announced it will be bringing its collections to US multibrand retailer Nordstrom. Nordstrom’s launch will allow the brand to expand its reach in the US market and provide new customers with a greater selection of its products.
“We’re truly happy to be teaming up with Nordstrom, with their long history of helping customers express their style,” said Karolina Gutke, managing director at & Other Stories, in a release. We couldn’t find a better partner to bring our stories and collections out to a larger audience in the US.
Nordstrom began working with selected global brands in 2012 as a way to expand on its collections and offer updated and relevant assortments. Nordstrom announced recently a joint venture with Asos, a multibrand commerce site based in the UK, to expand its brand portfolio and reach customers.