British fast-fashion online retailer PrettyLittleThing has named Love Island’s Molly-Mae Hague as its UK and EU creative director. It’s an honor to work with my favorite brand again and have so many things to share with you all. This is only the beginning.
Molly has been an integral part of the PrettyLittleThing experience and is very invested in the brand.
“We wanted to explore different avenues together and bring her on board as more of a creative, where she can work closely with our team and be involved in our wider strategy across the UK and Europe over the next 12 months.” This collection features easy-to-wear separates as well as classic silhouettes, cos ords, sharp tailoring, and wardrobe essentials such as jeans, tops, and swimwear.
“The collection cultivates her own style capturing those on-point ‘gram looks whilst continuing the #everyBODYinPLT ethos,” explains PrettyLittleThing. These styles are available in sizes 4 to 30 in the UK.
Hague’s appointment follows PrettyLittleThing naming American singer-songwriter and actress in a yearlong partnership last year. Taylor’s first collection for the brand was launched January 2021. This was part of the company’s effort to increase its US presence.
PrettyLittleThing is a UK-based fashion retailer aimed at 16-35-year-old women. The company is available in the UK, Ireland and Australia as well as the US, France, Middle East, North Africa, USA, France, Australia and the US.