Sport’s brand Puma has launched a new ‘Down to Earth’ capsule collection inspired by eco-friendly practices, with apparel and footwear created using recycled materials. The footwear designs are made with at least 20% recycled materials and feature the legend “respect mother Earth” on the upper.
The new drop is a nod to Puma’s challenge to do better across ten social and environmental areas that they believe will have the biggest impact. Puma’s 10for25 strategy calls for an increase in sustainable raw materials to be used in products by 2025. Puma has committed to sourcing 100% of their cotton, leather, down feathers and cardboard from sustainable sources.
Puma’s ‘Down to Earth’ collection is available from Puma stores and online at Puma.com, with prices starting from 25 pounds.