Pop-rock band The Vamps lead the way in the new Ben Sherman campaign, featuring the brand’s new Young Soul Rebels collection in a campaign video and series of photoshoots. The campaign video shows the moment that the band reunites following months of separation. It features the boys practicing on top of a building with microphones, guitars, and drums.

people watching band on the stage

The Young Soul Rebels collection, part of the brand’s AW21 release, draws influences from the 70’s inspired British Mod and Ska era. The collection features retro-inspired sportswear, relaxed-fitted trousers, and heritage checks. They mix casual and formal styles for a modern look. The collection includes reimaginations of Ben Sherman archive pieces. These pieces are updated with new materials and bring out the best of original designs.

Ben Sherman is a regular player in high profile collaborations, including its recent work with Team GB on a Tokyo 2020 Olympic Games collection. The campaign featured a number of athletes participating in the games.

Its current campaign follows The Vamps’ announcement of their upcoming tour, with Ben Sherman stating that it will be supporting them throughout their tour dates and suggesting the possibility of future surprises for fans to look out for.