Announcing through a special platform, DKNY has unveiled its upcoming event auctioning of a non-fungible token of its new logo, with funds going to charity. The brand’s first NFT and a new logo are called “An Ode To NYC”. They aim to reflect the spirit of New York City. Inspired by a DKNY billboard marking the Soho shopping district’s entrance a decade ago, the new logo was created.
The design aims to show the 21st-century development of the city, representing its evolution to a more modern environment that remains constantly changing. DKNY collaborated with Mazarine to create the new visual, and Obvious was also involved in the creation of the soon-to be-available NFT.
The collective was responsible for the first artificial intelligence digital artwork sold at a major auction house, and have previously worked with Nike creating AI developed shoes based on the algorithm analysis. This is true in all creative processes, not just art. These algorithms offer a new source for inspiration to creatives and we believe that they can help create entirely new aesthetics in the world of design.
The proceeds of the NFT auction will go towards American Nurses Foundation, an organisation focused on the health and wellbeing of frontline nurses. According to the company, its decision to support the organization was motivated by its desire to give back to those who gave so much in these difficult times.
The new logo is set to appear on DKNY apparel and accessories on September 8.