Comfort footwear brand Hotter has bolstered its executive team with the appointment of a new head of product and chief financial officer. She was also the category director for core footwear at Adidas.

Lampard joins from Dutch performance nutrition brand Glanbia Performance Nutrition where he was chief financial officer. Lampard was previously the UK finance director for and held senior commercial and finance roles at Manchester Airports Group.

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Hotter bolster executive team to push ahead with post-pandemic growth plans It also announced last month that it will be expanding its offerings beyond footwear to include apparel as well as wellness brands.

Hotter has so far reported a 25 percent rise in sales from both online and physical retail this year compared to last year. Hotter, which has over 4 million customers around the world, has spent more than 1.5million pounds on technology in the past 18 months, including its website, app and Footprint technology in-stores.

Ian Watson, chief executive officer at Hotter, said in a statement: “It’s an incredibly exciting and important time to join Hotter; we’re delighted to welcome both Dan and Antonia to the team. They bring a lot of credibility and knowledge, based on their vast experience in retail and direct-to consumers. We will be able to use both their expertise and knowledge to help us continue our focus on digital-first growth.”

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“We’ve seen really promising results so far this year, with e-commerce sales alone increasing by 26 percent and +32 percent in our lead UK market. There are many great opportunities for market penetration and growth. We’re certain Dan and Antonia can help us build on these opportunities in the months and years ahead.”

In August, Hotter become part of the Unbound Group, which will float on AIM in Q4 2021.