Victor Luis gets a new leadership role from Moose Knuckles

man leaning on white wall

Moose Knuckles CEO Noah Stern: “This corporate restructuring will allow me to concentrate on the areas that I love.”

Stern, added: “I could not be more proud of the global luxury brand we have built and the exceptional products we continue to bring to market. Our parkas and coats are the warmest in the world. As we expand our range into other seasons, it is my responsibility to continue to push the boundaries and create fashion products that are truly exceptional.”

man leaning on white wall

Both Stern and Twik will retain their board seats and maintain their respective shares of ownership in the company. “We are impressed by his approach to business, luxury, culture and the entire fashion industry. He shares our belief that a culture-led business is essential to create memorable experiences for each client.”

“We have a strong management team in place and are excited to have Victor as the company’s chairman and chief executive officer as we prepare to capture the tremendous opportunity ahead for long-term global brand growth.” Moose Knuckles currently has 17 brick-and mortar stores, three of which are in China. It also shared plans to open ten more stores by 2022.

Over the past five years, Moose Knuckles has continued to track significant double-digit year-over-year growth. The brand saw a nearly triple-digit rise in direct-to consumer sales last year, as well as 12 times growth in China despite the difficulties of the pandemic.

Moose Knuckles announces increased investment and expanded leadership role of chief executive for shareholder and executive chairman Victor Luis The increased equity investment by my family is a result of our excitement about the opportunities for growth and what we have learned over the past few months.

“Moose Knuckles’ recent organisational changes are built to capture and accelerate growth as we continue to recruit top talent and transform systems and processes to support the brand’s global expansion and elevate our capacity to execute at the highest levels.” This will allow it to expand its reach beyond its current successful wholesale business. It is currently located in more than 30 countries around the world in Selfridges and Holt Renfrew as well as Saks Fifth Avenue, Lane Crawford, Isetan and Saks Fifth Avenue.

man in brown cowboy hat in front of hanged suit jackets

The Canadian outerwear is also looking to place significant investment behind its e-commerce flagship, as it focuses on “more meaningful direct-to-consumer experiences”. It also stated that its new range environmental and social initiatives focuses on long-term sustainability of its global footprint. The apparel company added that it would make its products and move them sustainably.