Camille Miceli, Pucci’s new artistic chief, has been appointed. This confirms an August announcement that she was selected to lead the brand. Pucci is moving to a resort-oriented direction in order to capitalize on the famed prints. Miceli was previously the accessories creative director for Louis Vuitton (another LVMH-owned brand).
Miceli is half Italian, although she was born in Paris and raised in France. Fluent in French and Italian, she will be moving to Milan to manage Pucci.
Miceli is a fashion industry veteran, but she originally started off in fashion public relations rather than design. She joined Louis Vuitton’s public relations team in 1997 just as Marc Jacobs was about to take over as the brand’s creative chief. Jacobs encouraged Miceli, who started with costume jewelry, to take up design. Miceli was named fashion jewelry creative director for Louis Vuitton after her first pair earrings were featured on Jacobs’s debut runway show.
In 2009, she became jewelry director at Christian Dior. Miceli was appointed accessories creative director at Louis Vuitton in 2014.
LVMH acquired Pucci in 2000, and over the course of owning the brand they have seen a series of creative directors ranging from Christian Lacroix to Peter Dundas. Pucci is now returning to its roots, thanks to the rapid growth of the resort category in recent years.