Frame, a premium American denim brand, has launched (Bio-Degradable Jeans) in partnership with Candiani, a Milan-based family-run company that uses 100 percent cotton and is 100 percent renewable.
Three innovative fabrics are part of the (Bio) Degradable Denim Collections for menswear as well as womenswear. They are Rigid 727 denim, Comfort Stretch 785 denim, and Super Stretch778 denim. Each fabric degrades according to its stretch content. The rigid fabric, made from 100 percent cotton, is biodegradable in 100 percent. However, the comfort and super stretch fabrics are made with Roica V550 yarn, which is a yarn that is much faster than conventional yarn and leaves no harmful chemicals in the environment.
To ensure their degradability, the jeans are then dyed without microplastics by Candiani.
Frame explains that each style is also made with “minimal impact”. The jeans are made with 100 percent Tencel threads, which degrade with the denim. Metal rivets have been replaced by embroidered “drivets” and buttons made from recycled metals. Also, the jeans have recycled or organic cotton pockets bags and labels. Recycled paper hangtags with soy-based paint also degrade.
Frame also made sure that every garment had a QR code to allow for traceability. This includes information about its individual impact and fabrication. This will help reduce the carbon footprint and eliminate the need for hang tags and labels.
Frame’s four pillars for responsible washing ensure that each pair is washed responsibly. This means no bleach, potassium permanganate or stone-washing and the use of water-saving equipment.
Frame has asked London-based creative studio Isabel + Helen for a window display to mark the launch. It will be displayed in Frame’s Madison Avenue and SoHo stores as well as Harrods department store. The sculptures are a reference to the “circle and almost infinite journey of innovative denim”.
Frame-store.com will offer the collection for purchase online, starting at 225 Pounds.
