Deepika Padukone launches “rooted in India” lifestyle brand

woman putting makeup in front of mirror

Deepika Padukone, actress, is ready to launch her lifestyle brand that is rooted in India and will have a global appeal. Science will back the first category, which will focus on beauty and skin care.

woman putting makeup in front of mirror

Deepika Padukone spoke out about her new venture and stated that “India, I believe, is in a unique position.
While we have great access to the rest the world, we are still a country rich in values, culture, and heritage. This is something that we are proud of. Our goal is to create a brand that is both rooted in India and global in its appeal and reach,” Deepika Padukone making a statement.

man in white and green long sleeve shirt standing near brown concrete building during daytime

The brand will likely launch in 2022, although its name has not been revealed.

Deepika Padukone, an internationally recognized actress, stepped into Hollywood in 2017 to star in XXX:The Return of Xandercage. Deepika’s film debut was with Aishwarya in Kannada, and her Bollywood debut was with Om Shanti Om, starring Shah Rukh Khan. She acted in many films, including Piku and Cocktail.

Padukone is an entrepreneur. She was also named one of Time’s 100 Most Influential Persons in the World in 2018. In 2015, Padukone founded the Live Love Laugh Foundation to raise awareness and reduce stigma around mental health.

She founded her company, ‘Ka Productions’ in 2018. This company supported her film Chhapaak. It is also responsible for her upcoming films The Intern (and ’83). Deepika, through Ka Productions, has also invested in Blu Smart and Drums Food International (the makers of Epigamia yogurt).