Ksubi, following the success of its first collection in 2019, teamed up with Hidji, a New York City Street artist for a second collaboration. The 27-piece “Family and Friends”, men’s and ladies’ ready-to wear and accessories collection is inspired by childhood innocence and experiences from the schoolyard. The Ksubi silhouettes have been reimagined using vibrant art, graphics and embroidery to bring this concept to life.
Craig King, Ksubi’s CEO, stated that Hidji asked him when he was going to do the next collab. Hidji and I felt that bringing in Travis (DntWatchTV), and opening the gallery for emerging artists was crucial this time. With all the challenges facing the world, we want to help young artists. We cannot let creativity go, so we will continue to work alongside the featured artists on future projects. This collab was filled with nostalgic messages from school yards that brought back memories of simpler times. The concept has a more energetic feel this time by including women’s pieces in it.
Hidji stated that the streets loved the first collection but only used tees and hoodies. This time, he wanted to play with more garments because of the reactions everyone received. Hidji stated, “This time around, my vision was that I would work with all categories and do whatever we wanted with Ksubi.” This was my second release. I wanted it to be more varied and allow me to use my art in new ways.
Ksubi will host an open-air art gallery, where Hidji (and Dnt Wtch TV) will create and install an art installation at SoHo’s 35 Howard Street. Hidji, Dnt Wtch TV will live paint at the location, workshops to local youth artists, and Ksubi’s international exhibition featuring the top 10 entries from their July artist competition.
Ksubi X Hidji’s limited-edition capsule, Ksubi Greene Street, will be displayed at the pop up art gallery. It can also be purchased at Ksubi Los Angeles boutique, ksubi.com, and other key retailers. Prices range from 90 to 390 dollars.
