Amsterdam/Los Angeles 16 September 2021 – G-Star RAW, a Dutch denim brand, announces its latest global ‘Hardcore Denim” campaign featuring Snoop Dogg. The custom-made version of “Say it Witcha Booty”, the multi-platinum singer, will be the campaign’s centerpiece.

Snoop is a living legend, a global recognized innovator, and it doesn’t take much to introduce him. He’s both iconic and easily accessible just like denim. G-Star RAW has a long history of working with “true origins” such as Snoop. These are authentic, exceptional people who are true masters in their craft.

man in green and black plaid shirt driving car

G-Star’s Hardcore Denim philosophy is combined with Snoop’s trademark blend of humor and style to create the campaign. A video celebrating denim booties is created by the collaboration. It features men and women as well as islands, hot balloons, and yes, even dogs.

G-Star RAW has been leading the way in denim design for over 20 years. Their commitment to creating ‘luxury’ denim for the streets is now realized with their latest collaboration with Snoop Dogg.

Here’s what Snoop Dogg had to say about the collaboration: .”I’m teaming up with G-Star, because we are both pushing the field, staying ahead, cutting the edge. Both of us are masters at our craft and can lead the game. Do you get what I’m referring to? We look ahead.”

The brand’s obsession for all things denim can often be seen through their Hardcore Denim philosophy. G-Star continues to push their creativity, precision, and dedication to the craft and craft of designing with jeans year after year. This is what drew Snoop Dogg to join the brand’s core and to front their new campaign.

person in blue denim jeans and brown leather boots holding black and white bottle

G-Star has been encouraged to be more creative, explorative, and daring in both their designs as well as their campaigns by sticking with denim.

Gwenda van Vliet – CMO G-Star Raw:  “Snoop Dogg truly is an Original. He’s real, outspoken and best in class. He constantly reinvents himself and merges worlds in surprising ways. This joint campaign brings that philosophy to life and is a tongue in cheek tribute to all things denim booties.

G-Star Raw’s ‘Say It Witcha Booty’ campaign was launched in collaboration with Snoop Dogg on September 8, 2021. Visit the G-Star RAW .website .to see more from the campaign and some of Snoop’s looks!

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