Boss, a premium brand, hosted an American-inspired event with Russell Athletic as part of Milan Fashion Week. Over 1,300 people were welcomed to the Kennedy Sports Centre, Milan, for an action-packed show based on the classic American baseball game.
Gigi Hadid opened with live music from a marching band. Joan Smalls and Irina Shayk were also present at the event. The new Boss x Russell Athletic collaboration collection featured 60 looks. These looks were inspired by American college football, athleisure styles and more everyday wear pieces.
In celebration of his first partnership with Viral TikTok, Khaby Lame, Viral TikTok’s star, closed the show. After being named the most popular Italian influencer, Khaby made many public appearances, including taking over Chiara Ferrangi’s Instagram account and gaining over 113 million TikTok followers.
Bosss and Russell Athletic teamed up at the end 2020 to create a capsule collection of sportswear, which combines the two aesthetics into a bold casualwear capsule.
Ferrangi, Fai Khadra and Fedez were also present at the spectacle.
You can watch the full Boss and Russell Athletic show in Milan below.