Burberry will go digital during Fashion Month. Burberry, which is a marquee designer at London Fashion Week is planning a digital show for September 27. It will be held just before the Paris Fashion Week shows start and after Milan Fashion Week is over.
In June, the brand’s menswear collection was made available in digital format. The show was shot outdoors and was called “Universal Passport”.
Burberry’s product focus has been on hoodies and sneakers, as well as jersey pieces and swimwear. They have found that this is what sells the best to their younger customers. Since COVID-19 brought an end to the traditional runway shows, Burberry has experimented with digital formats. They filmed a runway presentation at the Regent Street flagship store for their fall 2021 women’s collection.