Christine Boland, trend analyst at Trend Analyzer, outlines a particular trend that is worth following.

The trend

The AW22/23 fashion shows have a soothing effect that is evident in shape, silhouette, fabric, and colour. This resulted is a design language that is thoughtful and literally calm. It is soulful, healing, and cocooning. All that is needed to give you the ultimate feeling of well-being. The pyjama-style won, not surprising. Materials, which include satin, knits, down, and chenille, are all about softness, tactility, and provide protection and warmth, much like blankets and plaids. Patterns can radiate a spiritual rhythm that gives them a relaxing effect. It’s almost like a visual yoga. This can also be said about the many linear effects, endlessly pleated lines and line play. The sparse use of colour is reminiscent of light beams. It provides some kind of light therapy, which is bright but still soothing. Even bold, geometrical forms can be softened with rounded edges, wavinglines, and large volumes. It is obvious that there will be no place for rigidity in the coming season.

white book page on white wooden over bed table

The origin

We have been shaken to our core by the pandemic’s unpredictable unpredictability and unpredictable outcomes. We have lost our balance, caught between hopelessness and insecurity. We seek to regain balance and find a sense of calm, stability, peace, and tranquility that is in harmony with our environment. Our senses are all focused on holistic wellness.


Everything is currently geared towards turning the tide against polarisation and the destruction of the planet. We seek to restore balance. We need a place where our personal style and interior design can be a refuge. a serene space to retreat into. It’s precisely AW22/23’s soothing, calming design vocabulary that helps us to ground ourselves and to restore that balance. We are welcomed into the serene, harmonious, and introverted environment. It is a sanctuary that allows for stillness, meditation, contemplation, and reflection in contrast to the chaotic world of our times.

white long sleeve dress on black chair


Fendi and Krizia are among the most influential fashion houses to this trend. However, woolen blanket brands like Yumeko and Icewear also play a significant role. Soft, feminine and ‘groovy” furniture from the sixties also plays a significant role. It’s not surprising that the sixties are fashion’s favorite decade. Even more striking is the way Hugo Fournier, a 3-D artist, and Lukstudio, a Shanghai-based design company transform rhythmic lines into an architectural pleat-like experience. This trend is best illustrated by the De Blue Building, Brooklyn’s trendy Bushwick. Light design is a key colour influencer. This includes the round-leaded shapes of Sabine Marcelis (Dutch designer), the ‘Circlo’ Table Lamp, and the famous Philips Hue range.

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