H&M Home is the global brand for interior design that the H&M Group has opened its first store in France, in the heart of Paris.
The new concept store is located at 14 boulevard de Capucines, corner rue Scribe. It’s a striking Haussmannian-style building with high ceilings that offer a ground floor lounge area and a large staircase leading up to the mezzanine. The store also features oak chevron flooring, beautiful arch windows and warm yellow lighting.
H&M released a press release explaining that the store’s feminine and decorative look reflects Parisian style and provides inspiration as well as services.
The store’s 724-square-metre floor area includes the H&M Home collection of high quality bed linen, textiles, furniture, and lamps, as well as modern decor and accessories for every room.
The Parisian store also offers fresh seasonal flowers from Bunchery, an in-house florist, as well as international home delivery, a monogram service and the option to place orders online directly from the store.
“We are proud and happy to have opened our first French standalone store. We look forward to inspiring and surprising our Paris customers. The store is located in a stunning building. It will be a great complement to our digital presence via social media and online e-commerce. It is our hope that Parisian customers love it as much we do,” says Ida Lindahl (general manager H&M Home).
H&M Home launched online in 2009 as a home-textile brand. Since then, the company has expanded in many markets via more than 400 shops-in-shops, online, and, since 2018, through standalone concept stores in London, Geneva and Amsterdam.