Kim Kardashian West’s brand of underwear and shapewear, Skims, has announced that it will open a Paris-based pop up shop in Galeries Lafayette Paris Haussman.
This launch is part the brand’s ongoing expansion into Europe. The immersive experience will feature a variety of the brand’s core ranges of underwear, loungewear, and shapewear.
Willo Perron, the art director, was named as the designer for the concept location in collaboration with his studio Perron-Roettinger. Stussy, Adidas, and Yeezy have also collaborated with the visual designer on concepts store spaces.
Kardashian West said, “I’m thrilled that I’m bringing Skims into Paris. Galleries Lafayette is my dream. It’s one of the best stores in Paris and I make it a point every time I visit. It’s exciting to see our French customers be able to personally experience our brand and product.”
The store will open on the ground floor of the French department store, from September 28 through October 5. Skims commissioned Pieree Hermes to make brand-coloured macarons.