Yoox-Net-a-Porter Group-owned The Outnet has added menswear. The company was founded in 2009 to offer women discount designer fashion. It is currently expanding its reach. The Outnet recently launched language sites in Japan, Germany, and the Middle East.
The men’s category will be launched later in the year with Europe, Middle East and Asia-Pacific. In 2022, menswear will be available in the United States.
For the past few years, luxury menswear has been a highly attractive category for fashion industry growth. Reuters forecasted that luxury menswear would outpace luxury womenswear in 2018, as more men are interested in wardrobing.
