Browns, a luxury retailer, has partnered with Thrift+ to offer an on-demand donation service. This will make it easier for customers to donate their unwanted clothes and accessories to charities, and also earn Browns credit.
Browns supports sustainability and circular fashion. Its Conscious services include a partnership With The Restory, and initiatives like Made to Order or Made to Measure.
Brownsfashion.com offers Thrift+ for Browns, which allows customers to order a Thrift+ x Browns donation box to store their gently used clothing. For a small fee, the customer can either return the bag at no cost to Thrift+ drop-off points or arrange a home collection.
Thrift+ handles everything else, from listing sales online to photographing the product. A third of sales go to charity of customers’ choice. The remaining money goes to Thrift+ costs. Browns credit is the rest.
Browns’ buying director Ida Petersson stated in a statement that “Thrift+ is making such monumental, and ever-important waves in the conscious space. “We are not only looking to give clothes a second chance, but we are also helping our communities through their innovative platform.”
Thrift+ is engaging customers to be more environmentally conscious in their shopping and reselling. Thrift+ then goes one step further by helping charitable causes.
Joe Metcalfe is Thrift+’s co-founder and chief executive. He added, “Teaming up as iconic brands as Browns, it is really exciting for us here at Thrift+. Their Conscious initiatives have made great strides in reducing fashion’s environmental impact. We are delighted to work with them on the next stage – offering customers an on-demand take back service.”