The Woolrich Woman, a lost heritage label from the 1980s that was created by Danielle Cathari in Amsterdam, has been reinterpreted by Cathari.
America’s oldest continuous outdoor clothing manufacturer Woolrich asked Cathari to infuse her deconstructed design philosophy into its fabric. The partnership launched with season 1 for fall/winter 2021.
Andrea Cane, Woolrich’s global creative director, stated in a statement that “We allowed Danielle Cathari to interpret our history. Through a game of reconstruction and deconstruction, she added her personal stamp.”
“With the first collection, Danielle was capable of adding fun to our integrity – imagining this ‘everyday lady’, practical yet elegant at the same.”
The Woolrich Woman started with a visit in October 2020 to Woolrich’s vast archive in Bologna (Italy). Cathari was browsing and found an old label for The Woolrich Woman. This is a Woolrich line that Cathari thought was appropriate for modern women, but has been out of production since 1980.
Danielle Cathari is reviving The Woolrich Woman in autumn/winter 2021
The collection’s debut for autumn/winter 2021 includes knitwear, outerwear, a jogger, and accessories such as fleece bucket hats or check scarves. All made in Italy.
Highlights include a matching puffer skirt and jacket with asymmetrical stitching lines and a loungewear set with a zip-up sweater and optical deconstructed panelling, lounge pants made of merino wool, and a knitted jumper with the now-revived The Woolrich Woman logo.
A woollen-style fleece jacket in woollen is also available, inspired by the Beaverdale’ jacket. This jacket was made from a silhouette that Woolrich has preserved since the 1980s. Cathari’s deconstruction design approach combines beige and dark brown patchworks to create a comfortable fit that is modern but still nostalgic.
Cathari commented on the collaboration and said: “It is truly an honor to be able to work with such a legendary company. It is a personal and sentimental honor to be able to revive “The Woolrich Woman”.
“My experiences as a woman have shaped my vision of a woman. Your dress has a huge impact on how you feel. “I want women to feel confident, secure, and happy in what they wear, no matter where they go or what they do.”
The fall/winter 2021 Woolrich collection by Danielle Cathari is now available for purchase via daniellecathari.com and Woolrich stores. Prices range between 75 to 505 Pounds/80 to 555 Euros.