A 207 megawatt solar power station, funded by Heartland, the parent of Bestseller fashion retailer, is now connected to the grid. It supplies renewable energy to pay for electricity use across the company.

According to Heartland, the plant is the largest in Europe and Denmark for solar power. It will be connected to the Euopean grid within the next few days. Additionally, it is one of the first private-funded plants to be built in Denmark.

Lise Kaae (CEO of Heartland), stated that this is a significant milestone which contributes tangibly towards the green transition. We have an opportunity to invest in long-term solutions and make a real difference. Our solar power plant is now connected to the electricity grid, so more people and businesses can buy green renewable energy.

solar panels on green field

Bestseller, the group behind Only, Jack & Jones, Vero Moda will be among the first to buy the solar energy. This move is in line with the retailer’s goal to have 100% renewable energy consumption within its company.

Bestseller’s Sustainability Director, Dorte Rye Olesen stated on the news that Bestseller wants to support and use green energy. This is a critical role in the green transition we are trying to make. We are happy that the solar power plant allows us to both cover our electricity consumption while simultaneously contributing to Fashion FWD’s climate goals.

Rye Olsen recognized the importance of Rye Olsen’s carbon footprint in its value-chain, and stated that “still a lot of work is needed to achieve our overall climate goals”.

After a 18-month development period, the solar park was launched by Better Energy, a Danish energy company. Heartland, Bestseller, and Klarna also have significant stakes in Zalando and Asos.

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