After a series of initiatives, luxury fashion house Chloe was certified as a B Corporation. This confirms its commitment to sustainability and social responsibility.
Chloe’s ‘Benefit Corporation” classification reflects the company’s recent restructuring to a purpose driven model. It was launched in June 2020. A number of ambitious programs were launched to support the company’s commitment to inclusivity and environmentally-conscious actions.
B Corp is a non-profit network that monitors brands’ social and environmental impacts. It includes extensive analysis on governance, workers, communities, and the impact on the environment. This rigorous certification process examines both company and product operations and assesses legal accountability, transparency, environmental performance, social responsibility, and public accountability.
Richemont’s brand Chloe closely follows Vestiaire Collective, a luxury resale website, and Wolf &amp. Badger achieved the B Corp status. The network considers those who achieve certification part of the acceleration in “a worldwide culture shift to redefine success and build a more inclusive, sustainable economy”.
Commentary by Bellini
Riccardo Bellini (Chloe CEO) stated that “it is our strong belief that everyone must take full responsibility for the effects they have on peoples and planets, injecting purpose into everything we do, changing how we do business, and actively contributing to building a better world. B Corp provides us with a strong framework to accelerate this transformation. This achievement is a proud moment for us and we are grateful to all those who worked tirelessly over the past 18 months to make it possible.”
“By becoming a B Corp today, our commitment to constantly challenge ourselves to use the brand and business as a force of good reinforces our determination to be a B Corp.”
The label claims that this is the first luxury Maison to be certified and hopes to inspire others.
Responsible initiatives
Chloe has already made a large portion of commitments to sustainable development in the company’s production and operations. Amanda Nguyen (Nobel Prize winner) was appointed as an external expert to the new sustainability board.
Employees have been given annual sustainability goals at company level. This board will review these goals and make recommendations.
The house also stated that it aims to transition to less-impact materials for its collections. This began with the SS22 line, which was 58 percent eco conscious production.
Other commitments have been made to social responsibility through the likes its “Women Forward” initiative. It has integrated the mission “For a Fairer Tomorrow” into its corporate status. The label is implementing a variety of transformations in its day-today operations to promote women’s advancement and the rebalancing gender-based inequalities.
It also helped to establish partnerships with Fair Trade-certified social enterprises and a volunteer program that collaborates with non-governmental organizations (NGOs) in the local area.
