John Lewis has opened its Christmas shop, offering families a variety of festive experiences and emporiums.
The Christmas Emporiums were created to be fun and inspiring. They will host festive workshops and in-store events, and offer personalized gifting experiences as well as presents, decorations, and gifts.
Bluewater, London Oxford Street and London Peter Jones are the John Lewis Christmas Emporiums.
Lisa Cherry, Head of Christmas at John Lewis and Partners said in a statement that customers had a long summer with restrictions being lifted midway and the wedding season starting later than normal. But now they are ready to plan and look forward to Christmas 2021.
“We expect many people will continue to enjoy the traditions that we established last year, such as entertaining at the door and lighting up the neighborhood with magical lights. We know that customers want to enjoy the best moments of the festive season, including Christmas movie night and decorating the home.”
John Lewis offers workshops and personalized experiences for Christmas shopping
The Christmas Emporium offers over 500 workshops and more than 7,000 tickets. You can become a whisky connoisseur by taking a champagne masterclass or tasting whisky, and you can also make wreaths, decorate jumpers, and take part in treasure hunts. All events will be available to book on experience.johnlewis.com and go live from November 12.
John Lewis will also bring local artists and manufacturers to five stores through the Curated Makers market, which offers customers the chance to shop small for Christmas. Every week, four small businesses will be present at each market. They will sell everything from jewellery and artwork to candles and dog accessories. The Curated Makers Market is featured at Bluewater, Cribbs Causeway and Solihull.
Cherry said, “So this is the year that we have created Christmas Emporium, bringing all of our products into one-stop shop.” They are intended to allow customers to quickly and easily check off all their holiday to-do lists.
These emporiums offer a variety of personalized experiences, including the creation of limited-edition 20cl bottles of Moet & Chandon Imperial or Moet & Chandon Rose Imperial at John Lewis Peter Jones. Sipsmith, micro-distillery Gin masters, will also be offering personalised bottles at John Lewis Oxford Street and mini baubles for gin. Quality Street will be back with 17 personalization stations.
John Lewis opens 10 Christmas Emporiums, and 25 additional Christmas shops across the country
This year, the retailer is looking for a more sustainable Christmas. It has eliminated all single-use plastic packaging in its 3m-4m and 10m wrapping paper. This saved over 3.36 tons of plastic. That’s equivalent to 146 Emperor Penguins. It follows previous initiatives to make its wrapping paper recyclable and remove all plastic from crackers.
John Lewis is also an exclusive retailer for A Good Company baubles. These baubles are made from organic linseed and are also a byproduct of farming, which reduces waste.
The department store also has 25 Christmas shops nationwide. It features more than 1,000 seasonal products and 90 percent of them are its own brand.