Serge Ruffieux, a former designer at Carven and Dior, has revealed the first collection of his accessories brand 13 09SR. It includes shoes and sunglasses as well as hand-embroidered Neoprene straps.

13 09 SR was named after Ruffieux’s initials and birthdate. It was co-founded with Emilie Faure (a French fashion journalist who left Le Figaro earlier in the year) to offer fun and practical accessories with a sustainability focus.

Comfortable hybrid and flat shoes are the focus of the first collection for spring/summer 2022, which includes moccasins, mules, and slip-ons with rubber padded studded soles. These shoes are paired with jewel sunglasses and neoprene bracelets embellished with rhinestones.

The brand is committed to reducing waste and overproduction. It uses deadstock to make shoes, neoprene straps, and eyewear made from eco-friendly bioacetate.

It is also keeping its production in Europe to reduce carbon footprint. The shoes are manufactured in Italy and Romania while the eyewear in Italy.

Former Carven and Dior designer Serge Ruffieux unveils debut 13 09 SR collection for SS22

These shoes are debut for spring/summer 2022. They have a fun DIY feel to them with bows, ribbons, and embellishments that are unique and playful thanks to the hand-tied artistic process.

The ‘Scrunchy, a suede in-toe sandal in leather with an elasticated heel strap made of suede calf and hand-tied using recycled ribbons, Italian fabric scraps, and crystals are highlights. The ‘Dinghy,’ a pointed leather flat mule with a thermo-moulded rubber sole and tie detailing by hand, and the “Bingo”, a cushion mule made in leather, satin, or velvet with hand-tied ties with rhinestones and crystals, is the “Dinghy”.

The ‘Zodiac’ is a suede-and-leather cushioned sandal that’s tied with deadstock Italian fabrics, crystals and ribbons. There’s also the ‘Puli,’ which is a fringed loafer. There are two styles of Medusa’ openwork moccasins. One can be worn as a mule and the other as an easy slip-on.

Two genderless jewel sunglasses are also available in the debut collection. They are limited and numbered. The ‘Twinkle,’ which is decorated with gold and silver rings at the temples of the sunglasses, has the ‘Utopia’ that features sporty bioacetate sunglasses.

You can also find hand-embroidered, sequinned and beaded Neoprene straps in a variety of colours that can be worn with the sunglasses.

Ruffieux released a statement about the launch. He said: “This first collection promotes quality, responsibility and freedom and establishes brand codes by cultivating contradictions. Raw vs. refined; sportswear vs. workmanship; natural materials vs. technical material, upcycling and recycling. We use as many existing materials as possible, including leather, velvet and neoprene.”

13 09 SR Shoes retail for 390-790 Euros, sunglasses from 280-435 Euros and straps between 190-470 Euros.

woman wearing pink sunglasses and sleeveless top

Pre-orders for the collection are available on until October 25th. Delivery is expected to take place towards the end January 2022. Multi-brand shops will have the brand available starting in January 2022.

Ruffieux was previously the creative director of Carven for three seasons. He left in November 2018. Untill Carven, Ruffieux worked at Dior under the supervision of John Galliano and Raf Simons, ascending to the position of head of the Dior ready-to-wear studio before being elected temporary artistic director of the Parisian house with fellow Swiss designer Lucie Meier after Simons’ contract was not renewed. Ruffieux has been the creative director of a Shanghai-based ready-to-wear and accessories business since 2019.

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