Walmart and Sam’s Club will launch the Elton John Eyewear Collection. Sam’s Club has released the line, and Walmart will have it available later in the week. The collection was created by Elton John, who is known for his iconic style and music career.
The collection features names like Rocketman, A-list, and Prodigy. It reflects on the musician’s long career. The collection’s goal is to “ensure there is a frame that suits every fan”.
Walmart will donate a minimum amount of 1,000,000 dollars annually to Elton John AIDS Foundation. This is from the Elton John eyewear collection. This donation will be used to increase HIV education and awareness.
Janey Whiteside, executive vice president and chief consumer officer of Walmart US, stated that she was thrilled to launch a fun and on-trend collection of eyewear that would help customers feel their best. “We’re proud to support the Elton John AIDS Foundation by donating a portion of our sales to their important mission.”
There are several stages before the collection is released. Sam’s Club will release two additional collections: the Capsule Collection, and the Master Collection.
The Capsule collection, also intended for collectability, is focused on John’s musical career starting at his childhood with Capsule 1. Five Capsule Collections are planned. Each one focuses on a particular period of John’s career.
John’s personal collection is the inspiration for The Master Collection, which recreates his most iconic looks. Each frame will be signed and numbered, and only limited quantities of each one. The Foundations Collection is another exclusive collection. It features a temple-tip silhouette with an E star mark and Elton John star branding.
John stated that Elton John Eyewear is about confidence, self-expression, and authenticity. The line has something for everyone so that no matter who you may be, you can always look your best. It’s more than just the glasses. It’s about changing how people see themselves.