Guess has reaffirmed its commitment to climate action, signing an open letter asking G20 leaders to honor the Paris Agreement.

The letter was addressed to the leaders of the COP26 conference in Glasgow, Scotland. It outlines key demands for a sustainable planet and growth of global economies. The We Mean Business Coalition organized the letter. It specifically addresses policies that will slow down rising temperatures to 1.5° Celsius and cut global emissions by 50%. This goal can be achieved by 2050.

Guess has set its sustainability goals for 2019, which are aimed at reducing greenhouse gas emissions. The brand plans to reduce its corporate greenhouse gas emissions of 50% and its supply chain emissions by 30% by 2030. Finally, the brand will reach net zero by 2050.

The brand recently announced its support for the 16th United Nations Conference of Youth. It is composed of 150 young leaders from all over the globe.

Guess traveled to Glasgow to make sure that youth voices are heard in climate negotiations. He also provided additional funds for five youth delegate from the US.

“Youth understand that we must push for bolder goals, more strategic plans, and better climate solutions to ensure that our generation and the generations that follow it has a healthy and clean planet. We recognize that we must collaborate with NGOs, the government, and the private sectors to reach our ambitious goals,” Monica Dwight, USA country coordinator, COY16 delegate, said. “We are grateful to Guess for their support in elevating youth voices in the fight against global warming.”

The brand is an active member of UN Fashion Charter on Climate Change. It also reports annually to CDP, a global non-profit organisation that runs an environmental disclosure platform.

“The time is right to act, there’s still time to transform businesses for the better. Guess is committed to solving climate change. We make bold choices and find creative solutions.” Carlos Alberini, chief executive officer of Guess, stated that “we must also support this young generation to lead us to a brighter tomorrow.”

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