Harrods, a luxury department store, has opened its first pop-up focusing on young Chinese designers. It features looks by Chenpeng, the 2021 Yu Prize winner.
The concept space is located on the first floor at Knightsbridge’s flagship. It aims to promote emerging designers, following on from the Harrods Hive concept for Shanghai Fashion Week.
Chenpeng was awarded the Yu Prize in collaboration with Harrods. She showcases puffer jackets, as well as other luxury items, in the space. Up until mid-December, customers will be able get their hands upon pieces from Shushu Tong and Ruohan of the Labelhood Collective.
Poppy Lomax (buying manager for womenswear at Harrods), stated that “there has been an enormous increase in creative output in the Chinese luxury sector in recent years and this growth has been really exciting.” “I’m thrilled to have the chance to offer our customers must-have items from some of the best designers on the market right now.
Harrods continues its expansion in China
Harrods was among a few retailers that took advantage of the opportunity to connect with Chinese customers. They launched ‘The Harrods Hive,’ as part the previous season of Shanghai Fashion Week. It broadcast both B2B content and C content.
The Harrods Hive platform was launched as a three day incubator program. It hosted a series networking events and panel discussions led by industry experts.
It will be available online and offline. This platform supports future leaders and communities of like-minded people. Events are scheduled throughout the year. In the spirit of creating strong support networks and industry contacts, the initiatives section of the programme aims to connect the next generation of leaders with mentors.
The last year has seen Harrods expand its presence in China with two private shopping areas in Shanghai and Beijing (both called ‘The Residence’) that opened seven months apart.
This expansion will continue with the opening of Harrods Tea Room Shanghai, which is a concept centered around traditional British afternoon tea.