Fashion Snoops, a global trend forecasting agency, hosted an online event to highlight key trends that it believes will be the most important for the SS23 season. The presentation was largely focused on the response of consumers to the past year as the world is still reeling from a series lockdowns that have affected the perception of consumption. This platform was designed to educate viewers about how brands can navigate these new attitudes and presented four trends to watch in the coming seasons.

Raw

The forecaster’s first and most important trend, “Raw”, focuses on bringing the public back to the natural ingredients of products in an effort to reduce overconsumption. This trend places creators back at the forefront, with a special focus on the concept of’seed-to-shelf’ production.

This theme is linked to macro trends that are based on the need to reevaluate businesses, look into less profit-centred goals and consider the adoption of a longer-term holistic approach.

A lot of Raw’s focus is on materials. Understanding the origins of garments and honoring their ingredients are key components. This type of conscious creation implies that you need to have a closer relationship with your ingredients and draw inspiration from nature without doing any harm. Fashion Snoops recommended using plant-based materials such as cactus skin and colour-grown cotton as an alternative to single-use products.

white textile lot

This natural-grown perspective is also reflected in the color scheme chosen by the platform. The defining tone, “Husk”, sits at the center of simple and minimal design proposals. These key terms included’seed sovereignty’ and ancient techniques’. This further emphasizes the need for a traditional method.

The desire to have authentic experiences and the need to reduce clutter led to the idea for Raw. This year has also highlighted the importance of major climate change, with conscious and ethical consumption that favors the essential’ over the desired.

Brands should encourage slowing down and educating communities about the importance of ethical consumption. This can be further explained through an intentional process that connects with the start of a product’s life cycle and invests in the maker.

Belonging

Fashion Snoops members spoke out about the universal feeling that one has to question where one is from when discussing ‘Belonging’. This is a natural reaction to the fact that space travel has become a more common thing in the past year and that the rapid growth of the metaverse has begun to affect our livelihoods.

The trend’s foundation was on changing how an item is perceived to be a ‘belonging’. Brands must offer customers meaningful experiences and deep relationships with their purchases. The desire to live a short-term existence is balanced by the need to find future-proof solutions that will be beneficial long-term.

These design strategies are intended to help the consumer find a new sense of home through practical and wearable clothing that encourages togetherness on the go. Fashion Snoops defines this as “Humanswear”, which is an inclusive, gender-fluid approach to design, that ignores traditional barriers.

woman with sunglasses standing outdoor during daytime

The platform offers many style and mood suggestions. The colours that were linked to “Belonging” were described as “cosmic shades”, which ranged from saturated and neutral to the central colour, “Watermark”, which is a natural healing green. The material suggestions also showed versatility, with high-tech solutions such as mono-material shells or air-filled constructions.

Style recommendations for architectural activewear were based on ombre-like prints that evoke other worlds, and modular graphics in colour blocking trims.

Humancentric wellness was the summation of ‘Belonging’, with brands being asked to think about the equitable future for this fluid ‘humanswear-style’ approach to design. The importance of creating a dialogue with consumers was highlighted as an intrinsic way to bring people together around the brand. There is also the possibility of having a ‘transient flexibility to control one’s messaging.

Release

A very different trend was shown for ‘Release’ than the previous suggestions. This was an additional reminder to brands that they should look for messaging that is joyful and breaks down constraints. It will bring back joy and a sense of celebration in every day life. This sense of unleashed creativity takes into account the infinite possibilities of the metaverse. It encourages collaboration and the endless borders that the digital landscape provides.

Related macro trends emphasized the need to reevaluate capitalism and rehumanize reflections. These elements are based on the desire of consumers for freedom, identity and products that can break down barriers. Buyers actively seek a world where exploration will permit them to be creatively free.

Many of the tangible elements in ‘Release” are focused on triggering the senses, and providing an unapologetic approach for design. In hyper-vivid tones, colours and materials are presented as vibrant and fresh. Innovative methods such as micro knits and bio-plastics allow fabrics to combine heritage with modern-day expression.

The key style elements ranged from all-inclusive glamour to varsity-inspired designs. Each reclaiming elite looks. Street couture was another key factor. This is due to the rise of upcycled aesthetics triggered in part by the resurgence of Y2K fashion. This trend was further explored by the experimental elements in prints that focused on playful, colourful forms, illustrated florals, and modernized stripes.

When approaching ‘Release,’ the main thing to remember is that it aims to help consumers heal through a celebration and sharing of life. It also offers an accessible experience that transcends gender, size, and identity.

Grow

Fashion Snoops explored the last trend by returning to the appreciation of nature. This time, Fashion Snoops focused on its healing properties and its influence on its ability to evolve over the years. As consumers see their possessions as living, ever-changing beings, they must also take into account natural cycles and preservation of life. This is where the challenge lies in adding a secondary value layer to your offerings.

Brands must remember that education is an accessible approach that allows them to achieve personal growth. This can be demonstrated by offering a blank canvas to consumers so that they can create their own realities.

The trend’s growth pattern continues into the trend’s material elements, suggesting a new perspective on rebuilding post-pandemic society. The trend’s whimsical materials and colours, which are based around natural tones, organic hues and dry pastels, reflect a slowing down approach and allowing things grow at their own pace.

The heart of “Grow” is florals, but you have the option to display the style in many other ways. The trend’s image includes everything from flowering layers in large silhouettes to compressed flowers prints. There are also options for organically-blended material and biofabrics that come from nature.

“Grow” asks brands to reexamine their relationship with nature. They advocate for food sovereignty and take steady steps to implement sustainable action at the local level. The use of bio-alternatives and floratherapy are two options. They allow us to draw inspiration from nature again without having to compromise its existence.

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