The holiday shopping season will not return to pre-Covid glory in the second year of living with pandemic.
90% of U.S. consumers shopped online more in 2020. This trend is not likely to change. Online shopping will see a rise in spending, with 52.5 percent of Americans having been vaccinated.
DealAid.org conducted research on 1060 Americans and asked them when and how they plan to shop for holiday shopping in the second year of COVID-19 pandemic.
According to data, 80.8 percent of online shoppers will continue to shop online despite the lowered pandemics effect in holiday season 2021. Other concerns include inflation (51%) and low stock availability (45.3%), shipping times (40.6%) and availability of personal money (31.3%)
On average, consumers will spend 974 dollars (a 4.7-percent increase compared to 2020), and 670 dollars online. In-store spending is expected to increase by 10.1% in 2021, compared with 2020. Online shoppers are expected to spend 2.4% more.
Amazon and Target will continue to be the most preferred online and in-store retailers (79.4%) and 33.9 percent respectively.
34.9 percent of consumers intend to shop online and pick up their purchases in-store/curbside over the holiday season 2021. 40.2 percent plan to support small-scale brick and mortar shops during Small Business Saturday. 13.7% of consumers intend to use Buy Now, Pay Later to finance holiday shopping in 2021.
An estimated 94.2 percent of shoppers plan to shop online in the holiday shopping season 2021.