No matter if yours is ketchup pink or a wedding bouquet pink, there are new technologies that make it easier to find ‘the one’.

Every beauty fan has at least one product they keep buying over and over in their quest for product nirvana. I have about 200 shades of nude lipstick that are almost identical, and they all seem to me to be the one to rule them all. So when the British brand Code8 invited me to try its Bespoke Lipstick service, I wasn’t able to resist the temptation of a 45-minute PS75 lipstick consultation and custom-made lipstick.

Juan, the lipstick maker, immediately understood my request for “an almost-matte nude” that would be darker and more intense than my natural lips colour. It could also work well with jeans and little makeup. Juan quickly mixed white, yellow, purple, and brown creams onto a mixing slab, and then he adjusted until both of us were satisfied with the slightly peach-stained, medium-tone rose. To make it easy to reorder (PS28), the cream is divided into a luxury lipstick bullet, and a sample for Code8’s archives. The brand can also reproduce any discontinued lipstick from the dregs. My shade is a favorite of mine, and I have worn it several times per week for the past month.

red and black lipstick beside red lipstick

For those to whom lipstick is more like a religion than a passion, YSL’s new Rouge Sur Mesure device is the ultimate gift. It is available at PS250. This digital tablet that can be used as a dressing table top to create lipstick shades, requires only a smartphone app and base colour cartridges. (Think tiny printer cartridges stuffed with lipsticks, PS60 for a complete colour family set, including nudes, pinks, and reds).

During my practice run I photographed the ketchup on a table and in approximately two minutes recreated the concentrated tomato color in a lipstick.

Five applications are dispensed directly into a compact YSL, which can then be wiped clean and filled with your wedding bouquet pink, train tickets orange, or any other nude you see on a magazine cover.

The app has a wide range of color options, and will save your favourites so you don’t feel demotivated. The device is not the simplest to operate at first go, but it is terrific fun, and while no one is expecting it to sweep the nation (it’s available only at, it does feel like the expensive start of an ultimately more affordable move towards bespoke.

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