Louis Vuitton turned a runway show planned by Louis Vuitton into Virgil Abloh’s memorial.

Louis Vuitton was planning to hold its latest event at Art Basel Miami Beach. This event would connect a wealthy clientele with the brand’s latest offerings and announce a new menswear shop opening. The show was instead a memorial to Virgil Abloh, his team, and many weeks of planning. It was tragically the result of a secret battle against cancer.

According to The Business of Fashion, Louis Vuitton did not spare any expense or detail for the Miami Beach event. This is a special location and melting pot of rich South Americans who have second homes in this area. To lead guests by boat, a Louis Vuitton carpet with monogrammed details was set up.

Michael Burke, chief executive officer of Louis Vuitton, opened the show. He recalled meeting Abloh in Tokyo fifteen years ago. He described Abloh as a son and they spoke about the details of the show the day before his death.

Among those in attendance were colleagues, friends, industry titans, celebrities like Kanye West and Silvia VenturiniFendi, Kerby Jean Raymond, Bernard Arnault, LVMH chairman, chief executive officer, and his family. Edward Enninful was also there to celebrate the remarkable achievements of Abloh who, after studying Civil Engineering in Wisconsin, went on to lead one of the most prestigious luxury houses in the world.

Virgil was here

The original show, Virgil was Here was to showcase the Louis Vuitton SS22 Collection. Instead, it was a tribute to Abloh, who was a visionary, creative genius, and disruptor. The 82 looks showcased both the video collection and new pieces by Ib Kamara. Louis Vuitton’s entire design team gave a standing ovation after the show.

“I am deeply saddened to learn of the passing of Virgil Abloh. Virgil was a great friend, collaborator, creative genius and visionary, as well as a cultural communicator. His legacy will be a model for the next generation. He was a tireless supporter of his community through his passions and charities. He was an optimist who believed that anything was possible. Louis Vuitton will honor his legacy by putting on a Miami show to honour his memory, in keeping with his wishes. It was an honor to call him my friend. His wife, children and family are in my deepest thoughts.” – Michael Burke, Louis Vuitton Chairman and CEO.

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