Karl Lagerfeld, a luxury fashion brand, has been awarded the German People for the Ethical Treatment of Animals fashion award.
The K/Kushion bag, a special edition made from cactus leather, won the Best Designer Piece award. The collection was launched as part of the Karl Lagerfeld Amber Valletta capsule. It aimed to be environmentally-friendly.
Valletta, who collaborated on the collection, is the brand’s sustainability ambassador.
Valletta said, “This award is an honour and proves that environmentally-conscious styles can still be chic and fashion-forward.” “I’m certain we can continue to make significant advances in this area through originality and cutting-edge design as well as true innovation.”
It is made of recyclable material and dyed with organic colors. Cactus leather is a natural product that doesn’t require pesticides, herbicides, or irrigation. It was harvested from a native species of cactus and did not cause any harm to the environment.
Pier Paolo Righi, CEO of Karl Lagerfeld, said, “This award highlights the amazing achievement Amber and our team were capable to achieve with this collection.” “The brand is proud of the overall success of the collection and this award. We continue to delight our customers with responsible fashion and accessories.”
In 2019, the brand signed the G7 Fashion Pact, a commitment to sustainability. In 2022, a second sustainable collection will be available that includes ready-to-wear apparel as well as accessories.
