Ralph Lauren has partnered up with Roblox, a digital platform that allows users to have immersive experiences like The Ralph Lauren Winter Escape.
The Roblox community developer Funomena collaborated on this holiday-themed experience. Fashion fans will be able to explore Ralph Lauren’s world through the metaverse. They will visit a snowy alpine environment where they can enjoy winter-themed activities such as ice skating and hot chocolate.
This partnership will also include an exclusive digital clothing collection that is gender neutral and users can personalize their avatars with. It was inspired by Ralph Lauren’s Polo Sport line of the 1990s.
Ralph Lauren’s experience is similar to those of Gucci, Vans and the British Fashion Council.
Roblox’s exclusive Ralph Lauren Digital Collection allows users to personalize their avatars with iconic styles they can purchase from the ‘Polo Shops’.
Christina Wootton, Vice President, Global Brand Partnerships at Roblox, said, “This heartwarming holiday experience instantly takes you into an Alpine village where you can explore, enjoy, and love the world of Ralph Lauren with your friends.” “Our community developers created an unforgettable experience with custom textures to create a winter-like environment where everyone can experiment with exclusive fashion items, and also influence the design of this environment based on their daily voting results. This is the type of innovation and co-creation Roblox technology and platform enable. It opens up opportunities for brands to create high-quality, authentic, and native connections with brand loyalists worldwide and new customers.”
