The first House of Gucci’s cast photo, featuring Lady Gaga and Adam Driver in 1980s-style winter outfits, was published online last year. It predicted a new fashion trend: Apres-ski-inspired attire. And while we’ve seen snow-ready fashion – including snowsuits and ski goggles – trending before, this season, the look is taking to the streets, rather than just the slopes.
See the latest holiday campaigns for proof. While Louis Vuitton showcased the new collection on models skiing, Coach featured celebs like Jennifer Lopez, Michael B. Jordan, Paloma Elsesser, and Barbie Ferreira enjoying a snowy day in New York City. Meanwhile, Prada’s “A Midwinter’s Night Dream” took a cinematic trip through a snowy Los Angeles. Months before, on the fall 2021 runways, Chanel’s lineup included a series of fashion-forward snowsuits. meanwhile, Miu Miu’s featured balaclavas, fur gloves, and padded boots, on models trekking through the snow.
While it’s somewhat expected to find winter gear in time for the cold-weather season, the brands have been taking the trend a step further in the last year, styling utilitarian snowsuits with more city-approved heels (Chanel), chunky winter boots with slip dresses (Miu Miu), and holographic puffer vests with designer bags (Louis Vuitton) – looks perfect for a hot toddy, whether it’s preceded by a ski run or not. .
This slope-ready influence can also be seen in mainstream fashion collaborations such as the Eddie Bauer x Baja East capsule. It is a gender-neutral collection that features snowsuits, puffer coats, fanny packs and pillow-like hats. Also, the Bogner x LoveShackFancy line, which includes over-sized snowsuits and feminine floral ski sets. The latest installment of Gucci x The North Face includes puffer jackets with pine prints, overalls and winter accessories. As the pandemic shows little signs of letting up for good, and we continue to .dine outdoors in cold temperatures .and escape cities for the sprawling outdoors, shoppers are buying into the trend. Pinterest has seen an increase of 85% in searches related to apres ski, with a 145% jump in inquiries for “apres ski outfits.” Meanwhile, fashion shopping platform Lyst deemed balaclavas the accessory of the season, following a rise in searches for versions by Paloma Wool, Miu Miu, New Balance, and Weekday. In the shoe department, Moon Boots – a favorite of celebs like Paris Hilton back in the early 2000s – have become one of the comeback trends of the year, in large part to the Y2K fashion revival.
The Old Farmer’s Almanac has predicted a cold, long, and snowy winter for the United States this year, so we might as well bundle up in style, whether a skiing trip in the works or not.
