To celebrate their 10th anniversary, Mr Porter partnered with 10 international watch brands to create unique pieces and stories around the number 10. The brands include Baume & Mercier, Cartier, Jaeger-LeCoultre, Oris, Panerai, Vacheron Constantin, and others.
Both Vacheron Constantin and Jaeger LeCoultre have expanded their stories from one model to a larger series. Jaeger LeCoultre took their Reverso and created exclusive engraving pieces in five cities: Hong Kong, London Milan, New York, Paris, and Milan. Vacheron Constantin scanned its Les Collectionneurs archives to find 10 vintage pieces from its Overseas Prestige de la France and 222 models, among other items, for the collection. Vacheron Constantin’s skilled restoration master watchmakers have carefully restored each watch.
Rapport, a London-based accessory brand, has designed an exclusive leather watch case with the number 10 in gold. The ten pieces are priced between 3250 and 158,000 dollars.
In 2013, Mr Porter launched his luxury watches category. It was the first global ecommerce-only platform to do so. The category now includes 28 watch and clock brands as well as 12 accessory brands. There are also collaborations on over 25 unique pieces from 15 brands.
Fiona Firth (managing director of Mr Porter) said that she was thrilled to conclude our 10th anniversary celebrations with this unique mix of timepieces. “Throughout the year, we have been focusing on craftmanship, discoverability, and bringing our customers a carefully curated mix of products and brands that embody these pillars. The 10th Anniversary Watch Collection is an excellent example. It features both smaller and larger manufacturers with their own stories. Since starting with just one brand, Mr Porter has become a major e-commerce watch retailer. Customers can shop for their timepiece online alongside more than 550 brands. We offer the best customer service, convenience, product variety and customer experience.”