Lee Jeans opened its first virtual shop to give brand-fans and shoppers an opportunity to shop in its Europe flagship in Antwerp, and to explore the sustainability platform ‘For A World that Works’ (FWTW).
Consumers can navigate a virtual store to browse items and then add products to their shopping cart. Digital shopping is designed to replicate the real-world shopping experience, without the stress associated with in-person shopping.
Lee can also showcase its FWTW sustainability platform via interactive buttons and videos. These buttons and videos celebrate innovative initiatives and reduce the environmental impact of people and planet.
You will also find many “interactive surprises”, such as pop-ups, green screen videos and pop-ups. There is even a clickable Buddy Lee doll (the brand’s historical mascot), which opens to the history of Lee Jeans.
To make it easy for shoppers to navigate the virtual store, they can visit the shop from their street and then enter the store to browse the products, including the Lee 101 collection and men’s and ladieswear.
Online availability will be mirrored in-store, with the emphasis now being on three key fit options for men, West, Daren, and Rider. For women, the Carol, Stella A-Line, and Scarlett High are the key choices. Visitors can also browse the denim tables and discover all the fit options using the Discover your Natural Fit’ function.
You can access the virtual store via the Lee Jeans website or social media channels.